"Opportunity is missed by most people because it is dressed in overalls and looks like work"
- Thomas Edison
Case Studies
Consumer challenges with prescription drugs
What are the drug affordability challenges faced by consumers?
Every day: most seniors take 3-5 prescription drugs every day, while 25% take 6 or more daily
Heart and blood: +55% of seniors take at least one drug for cardiac and vascular conditions
Affordability: 36% sometimes skip taking their prescription drug and 11% often skip due to cost
Refilling: 40% of seniors want to talk to a pharmacist in person when picking up a prescription
Website sales ease of use
How effective is our website sales tool?
Perception: 38% said the site was approachable and easy to navigate
Repeat use: 65% were repeat users, with a strong recall of prior visits
Helpfulness: 22% said they could not find the specific information they were looking for
Shopping: 77% visited the site to shop for and compare products before making a purchase
Preventative care experience
Why don't consumers make an appointment with a doctor for an annual visit?
Forgetting: 53% don’t remember to schedule and getting a reminder would be appreciated
Finding 32% said they have a hard time finding a doctor who can get them in
Waiting: 36% said the wait times were just too long to get in, so they canceled
Affording: 51% were worried about the costs of lab tests