"Opportunity is missed by most people because it is dressed in overalls and looks like work"
- Thomas Edison

Case Studies

Digging into the nuances is where true learning happens.

There is always an opportunity to connect for a conversation to share learnings and brainstorm future research opportunities.

Every day: most seniors take 3-5 prescription drugs every day, while 25% take 6 or more daily

Heart and blood: +55% of seniors take at least one drug for cardiac and vascular conditions

Affordability: 36% sometimes skip taking their prescription drug and 11% often skip due to cost

Refilling: 40% of seniors want to talk to a pharmacist in person when picking up a prescription

Perception: 38% said the site was approachable and easy to navigate

Repeat use: 65% were repeat users, with a strong recall of prior visits

Helpfulness: 22% said they could not find the specific information they were looking for

Shopping: 77% visited the site to shop for and compare products before making a purchase

Forgetting: 53% don’t remember to schedule and getting a reminder would be appreciated

Finding 32% said they have a hard time finding a doctor who can get them in

Waiting: 36% said the wait times were just too long to get in, so they canceled

Affording: 51% were worried about the costs of lab tests